What if brand became a human?
Our team of 8 talented illustrators has come together to transform brand landscapes, making them more human, emotional, and appealing to their audience.
In our project, we will focus on how illustrations can be used to create a deeper connection between brands and their customers. We will explore various aspects of humanization, from characters and stories to emotional atmosphere and visual style.
Each of us brings to this project our unique style, fresh perspectives, and rich experience working with different brands. We take pride in the opportunity to unite our creative forces to breathe new life into the world of branding.
So, welcome to the exciting journey into the world of brand humanization!
ㅤ
Our team of 8 talented illustrators has come together to transform brand landscapes, making them more human, emotional, and appealing to their audience.
In our project, we will focus on how illustrations can be used to create a deeper connection between brands and their customers. We will explore various aspects of humanization, from characters and stories to emotional atmosphere and visual style.
Each of us brings to this project our unique style, fresh perspectives, and rich experience working with different brands. We take pride in the opportunity to unite our creative forces to breathe new life into the world of branding.
So, welcome to the exciting journey into the world of brand humanization!
ㅤ
NIKE
Nike is the goddess of victory, the embodiment of style and winning. She loves volleyball. She loves convenience and comfort. She chooses Nike.
by Ekaterina Kryuchkova
by Ekaterina Kryuchkova
Vyazanka
Sweet and caring helper. Skillfully prepares breakfasts and snacks. Beloved by children and adults alike. She's easily found in every nearby corner shop. She effortlessly accompanies you and your family in any situation.
Your Vyazanka.
by Anna Demjanuk
Your Vyazanka.
by Anna Demjanuk
BigBon
The modern rhythm of life requires a huge expenditure of effort, energy and, most importantly, time from a person. Instant noodles are fast, easy and delicious. BigBon is what an energetic and active young man who likes to spend time outdoors needs. Noodles are convenient for a quick snack or lunch on the road and in nature. BigBon is what a real street hero needs in order not to be afraid to take risks, overcome obstacles and enjoy life without feeling hungry.
by Anna Krasnova
by Anna Krasnova
Greenfield
Greetings to Mr. Greenfield!
He favors classic attire, delights in literature, and embarks on extensive travels.
Amidst his adventures, he passionately collects an array of teas, crafting unique blends inspired by the vibrant hues of his destinations.
Whether for snug winter nights or scorching summer days, rest assured, he possesses tea for every occasion.
So, cast aside your cares and savor the moment.
by Sonya Whily
He favors classic attire, delights in literature, and embarks on extensive travels.
Amidst his adventures, he passionately collects an array of teas, crafting unique blends inspired by the vibrant hues of his destinations.
Whether for snug winter nights or scorching summer days, rest assured, he possesses tea for every occasion.
So, cast aside your cares and savor the moment.
by Sonya Whily
Baskin Robbins
A mischievous, cheerful and active girl who simply loves ice cream. She tried all the flavors and will certainly help you choose the one that will become your favorite!
by Olga Kolesnikova
by Olga Kolesnikova
Wildberries
Wildberries is a fashionable online store of clothing, shoes and accessories, as well as household goods. The most avid fashionistas love to buy new clothes here for every season or festive event. Our bright representative of this brand is a fashionable and brave girl, always buys new clothes for every season and festive events. She loves various accessories to create an image and uses them confidently. She always tries on new clothes for a very long time, buys a lot and likes to help her friends in choosing a wardrobe.
by Aleksandra Kopytova
by Aleksandra Kopytova
Ozon
Ozon means millions of products! Electronics, clothing, cosmetics, books, pet supplies, groceries and more. The fast and bright guy Ozone does not waste time. He always knows exactly how to profitably and quickly purchase the right product or dress stylishly for the season. He values his time, follows trends and is confident in himself and in what he does in life. He devotes himself entirely to creativity , and purchases will come to his home by themselves.
by Aleksandra Kopytova
by Aleksandra Kopytova
Narodnyy konditer
The “Narudnyy konditer” brand is cakes and pastries created according to the people's most beloved recipes, which are so generously shared by a kind and cheerful confectioner.
by Polina Gribuckaya
by Polina Gribuckaya
Apple
Meet ‘Apple Jack’ - the tech-savvy buddy you never knew you needed :)
With a smile as wide as his fruity namesake, Apple Jack rocks the latest tech-inspired style - think comfy tees and jeans. He is all about smart ideas and fun vibes. Apple Jack loves brainstorming cool tech stuff and keeping things light. He’s on a mission to share his tech love with everyone. Whether it’s chatting about the newest iPhone or diving into software updates, Apple Jack’s got your back.
Apple Jack embodies Apple’s commitment to innovation and eco-friendliness. He’s all about using tech to make the world a better place.
by Tatiana Burton
BonAqua
Bonaqua is the god of water, creator of life, nature and humanity. He is strong, and shares this crystal clear power with the world. BonAqua is also an athlete, a friend of all active people. During his training, he does not forget to create a bottle of water for himself (very convenient to be a god!).
by Ekaterina Kryuchkova
by Ekaterina Kryuchkova
ㅤ
ㅤ
ㅤ
